Postmodernism was introduced in the end of the 20th century . Some believe that Postmodernism was a response to Modernism and hence consider them as two aspects of the same movement . There are some major difference between Modernism and Postmodernism. Modernism , an art movement characterized by the deliberate departure from tradition and the use of innovative forms of expression that distinguish many styles in the arts and literature of the late nineteenth centuries. Postmodernism was first used around the 1870s. As a generalization, Postmodernism is a style and concept characterized by distrust of theories and ideologies, and of drawing attention to convention. It is a dominant force in the world of design. Alongside Modernism it's the most influential world view affecting design today.
Since the 1970s Postmodernism has come to dominate discussion in many spheres of culture. An exponentially increasing number of academic tomes as well as countless newspaper and magazine reports and television programs have put Postmodernism under scrutiny. Postmodernism didn't have much impact on graphic design until the middle of the 1980s. The impact of new technology particularly the desktop computer transformed the visual style of 1980s graphic designers, typestyle and printer media . Postmodernism brought diversity to a world of design that was drowning in unity.Recently, marketers and advertising guides have even begun to talk about people like they are people, instead of utility maximizers. These are good changes that should be recognized by Christians. Unfortunately, the final destination of postmodernism doesn't look so rosy. Pastiche and various modes of visual sampling, morphing and mutation all became conspicuous elements of visual style in fine arts and design .Anti-tech, independent design came into being in contrast to the slicker mani pulsation of desktop work and industry output. In the postmodern worldview it's much more important that the artist or designer express his subjective feeling than that a work communicate truth to an audience."No more rules has its staning point in a close engement with graphic design of the postmodern era the began" (Poynor,R .(2004).p.p6).
Here are some examples for Postmodernism artists :
Wolfgang Weingaert,started Swiss-Style Typography, and worked for many years as a typographer, this is probably what influenced his Postmodernist works, in which you can see a lot of the typography styles.His has been critically acclaimed in Switzerland as a Doctor of fine arts, he also wrote a book.
In conclusion, Graphic Design was liberated with the personnel and free style of Postmodernism.Because, Postmodernism is a break away from the International style. The real aim is the break all the boundaries of International style and remake them. International style is very ridged and follows a set guide. Whereas Postmodernism Is a manifestation of the complete opposite.Pop culture being a large influence on the work.And everything is much looser even bordering on the chaotic.Postmodernism Celebrates fragmentation and revels in the use of ones intuition.
Bibliography:
Barnard, M. (2005). Graphic Design as Communication. New York
Eskilson, S. J. (2007). Graphic Design: A New History. London : Yale University
Heller,S.(2004).Teaching graphic design.New york:Allworth Press.
Poynor, R. (2003). No More Rules: Graphic Design and Postmodernism. New Haven : Yale University
VenderLans, R. (2004). Graphic design vs. style, globalism, criticism, science, authenticity and humanism. Princeton Architectural Press.
